|
A
SHARED RESPONSIBILITY
A good seller/agent team will obtain top dollar for your property
SERVICES
PROVIDED BY YOUR PROFESSIONALS
A
concise, well-planned marketing program is very important
for the proper merchandising of your property. We plan to
do an outstanding and professional job of selling your property.
Outlined below is a partial list of what you, as a seller,
can expect from us as your agents.
Our
objectives are:
1. To produce maximum market exposure
for your property, bringing in as many qualified buyers as
possible until it is SOLD.
2. To assist you in getting the highest
possible dollar for your property with the least amount of
disruption or difficulty for you.
Our
marketing plan includes:
1. Input property data on MLS computer
and submit to the real estate board. (Office "exclusives"
limit exposure and do not test upper limits of the markets.)
Information about your property will be included in the Multiple
Listing Database, updated daily, and in the Multiple Listing
Book, updated weekly.
2. Place a "For Sale" sign on
the property. Signs are one of the most effective tools in
marketing your property. People driving in a particular area
and looking for a home will respond to a sign. A buyer immediately
knows two important things about your property: where it is,
and what is looks like.
3. Develop Property Statements and advertisements
listing the features and benefits of your property and deliver
them to the mailboxes of all the agents in San Francisco's
major real estate offices. This is another way to notify and
continually remind the brokerage community that your property
is readily available.
4. Mail brochures and a sales announcement
to immediate neighbors. Often your neighbors have friends
and relatives who have asked to be kept informed about property
available in the area. These contacts could very well provide
good prospects for selling your property.
5. Mail information to every Pacific Union
office for buyer referral opportunities within the city.
6. Arrange a Pacific Union office tour.
This tour is held the first Wednesday morning your property
is on the market. Our agents become familiar with your property
so that our buyers may receive immediate and accurate information
and so that people who call in response to seeing the sign
speak with someone knowledgeable about the property when they
call. Sales often occur as a result of our own tours.
7. Place listing on Pacific Union's Internet
site (ours is one of the most visited sites among San Francisco
Real Estate companies) and E-mail to top agent network.
8. Conduct "Broker's Open House" which is held each
Tuesday. This gives other agents the opportunity to preview
your property in order to describe it with authority to their
clients. On occasion brokers will bring clients with them.
Broker's tour also serves as a reminder to the brokerage community
that the property is still available.
9. Seek buyers through my Pacific Union,
personal referral and investment buyer networks, as well as
clients and friends.
10. Mail publications with property advertisements
to prospective buyers and
financial planners
11. Provide classified advertising support
for "By Appointment" advertising, when appropriate.
12. Advertise in local real estate investment
publications. We find that agents, as well as the public,
read local magazines for recent listings.
13. Conduct "By Appointment"
showings. These are the types of showings that will most frequently
result in an eventual sale. These buyers have generally been
"pre-qualified" by their agent as to price, location
and the special features of the property and are coming specifically
to see your property.
14. Follow-up with all the agents who
have shown your property for their response and feedback their
clients may have.
15. Follow up with agents who are showing
other available listings for whom your property may be a good
candidate. Continual phone calling of agents we know doing
business in this neighborhood/type of property to remind them
of your property's availability. Doing a large volume of business
allows us the unique opportunity to "switch" buyers
from one candidate to yours and to capitalize on our knowledge
of agents who have shown properties that have subsequently
sold.
16. Keep track of potential buyers and
maintain an ongoing relationship with former clients. All
of these activities produce an excellent source of prospects
for your property. No stone is left unturned!
17. Provide you with periodic status reports,
including buyers' reactions to your property. These reports
will give us an opportunity to continuously evaluate our marketing
strategy, and make your property even more marketable to buyers.
18. When offers are presented, we will
be present to advise you or your representative, help you
obtain the best possible price/terms and develop a clear and
binding contract.
19. Making sure that buyers are qualified
and knowledgeable about available financing alternatives are
important in negotiating a successful sale. We are well trained
in these matters and will be able to answer any questions
that may arise.
20. Many details must be attended to before
a sale becomes final, including inspections, loan papers,
contingency removals, insurance and escrow details. We will
carefully follow through on all of these matters to keep everything
proceeding on schedule and to ensure you receive your check!
|
